Use these easy tips to improve your SEO today.
With the new year comes a whole new set of changes in the way businesses market their products and services. Marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more. In the U.S. alone, an average of 12 billion web searches are conducted each month. SEO has importance over everything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run a search.
One way a business can improve your SEO is utilizing social content to gain prominence. Content from social media such as Facebook, Twitter and Linkedln will gain more importance on the SERP’s (search engine results page). Already 76% of marketers use social media to support and boost SEO. With more social media content being indexed online, it blurs the lines between web and social media in terms of SEO strategies.
Mobile Optimization is absolutely critical in improving you SEO. Your audience is no longer in one place. As noted by this blog, customers are using many types of devices such as; tablets, smartphones, laptops, and smart watches to browse. Keeping this in mind, plenty of brands went mobile-friendly in the past year. They anticipate that more brands will take up this trend. Mobile optimization has become the norm, rather than the exception. Take the actions needed today to get your website mobile friendly so that you can create improve your SEO for mobile searches.
Another way to improve your SEO is to rethink the use of keywords within content. Google is now using artificial intelligence to understand searches. This means the search behavior of your targeted audience is also changing. Your potential customers are using mobile devices and voice search assistants to find information. Rather than optimizing your content around keywords, try to get the search intent of the user and focus on long tail keywords. Structure your content in a point-wise fashion and divide content in paragraphs for readability on mobile devices. Think from the perspective of the user and align the content with the promise you have made in your title and description tag.
Local based searches and demographics-based results are extremely important in improving your SEO. Consumers would prefer their results to feature local businesses. Most search engines especially Google are changing their focus to local based results. Businesses can now expect the queries to fetch results that are relevant to the audience. This would also give local marketers leverage among their intended audience too, thus driving a win-win scenario.
It is easy to get carried away while designing your website. But what is the use of fancy graphics if the user has trouble navigating to your website? Navigation is best defined as how one is able to move and access sections of your website. No one likes when a page takes much time to download because of complex graphics. A simple structure for a website for navigation will also help indexing your pages to go faster, and rank them higher. Remember, the easier your navigation structure, the better your chances of getting a high ranking on search. If you create the structure of your own website, it is best to utilize a user-friendly CMS. A good platform for this need is WordPress.
A new year means new rules in the SEO world as far as businesses marketing products and services. New ways that consumers are using the web with mobile devices and new technology like voice assistants becoming more and more popular. Stay ahead of the curve, by taking what you have learned here and apply it to improve your SEO today.