There are over 3 billion internet users — and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional. Maintaining a strong social media presence takes a lot of work but the payoff can be incredible. Growing business via social media is very possible and here’s how.
Social media helps with promoting deals, sales, and the “likes” of your business. Making them exclusively available through social media drives traffic, which in turn generates buzz surrounding a brand. Just about everyone is on one platform or another promoting businesses through social media helps with getting your name out there. When promoting your services make sure to include visuals which helps with engagement. Make sure to also share at the right time by using the info graphics that help show peak times. Also don’t be afraid to post multiple times because numerous data studies suggest its more effective.
2. Customer service.
More companies have started using social media as a means of handling customer service, which is a win-win for customers and companies alike. Customers want easy access to companies, and companies want to solve problems as efficiently as possible. Twitter in particular has become a popular medium for managing comments and complaints, with countless companies embracing its simple and informal nature. Facebook helps with the use of messages to reach out to certain businesses, leave reviews, and commenting on certain ads to get a response back.
3. Reach unique audiences.
When a business shares a certain post being an advertisement for that businesses deal, a lot of social media users then tag their friends that they believe may be interested in seeing it as well. By this tagging feature this advertisement then reached out to different audiences, further then the people that even follow said business page. Can also use social media to post in other groups, pages, events, etc. promoting your business and reaching to various audiences.
More Information: Inc.com